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Amplyft was created to help professionals and organisations grow through learning, talent development and leadership programmes. I worked on the project right from the naming stage, developing the brand identity around the idea of amplification and growth, with the logo itself forming an abstract A through expanding lines and upward movement.
Service
Identity & Branding
Client
Amplyft,
Mumbai, India
Year
2022
Brand Identity & Applications
Brand Positioning, Visual Identity, Brand Guidelines and Collateral Design.
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